Headline: What Britney Spears Can Reveal About Alzheimer’s Disease

And what, exactly, might that be?

…researchers at the Cleveland Clinic report that they may have found a way to identify those most at risk of developing the neurological disorder long before symptoms develop – simply by asking them whether they recognize celebrities such as Britney Spears and Johnny Carson. It turns out that when people who are at highest risk of Alzheimer’s try to recognize a famous name, their brains activate in very different ways from those of people who aren’t at risk. And scientists can actually see this difference using functional magnetic resonance imaging, or fMRI.

… when volunteers saw names such as Britney Spears, George Clooney, Albert Einstein and Marilyn Monroe, those who were at the highest risk of developing Alzheimer’s…showed high levels of activity in the hippocampus, posterior cingulate and regions of the frontal cortex, all areas involved in memory. The control group showed the opposite pattern.

Question: why wasn’t the headline “What Johnny Carson can reveal about Alzheimer’s?” Or: “What Albert Einstein can reveal about Alzheimer’s?”

Why put Britney in the headline?

Could it be…

Nah. Surely not.