The Worldwide Troglodyte Federation, on the other hand, will stay with what they’ve got.

What the…

The world of computing has altered the meaning and use of many words and letters. One person’s innocent acronym, out of context, could be a censor’s (or editor’s) nightmare.

To remove doubt and snickers, a group of lobbyists for the state tourism industry has quietly traded Wisconsin Tourism Federation, WTF, for Tourism Federation of Wisconsin, or TFW.

Suggestions by blog-writers (most influentially the Language Log) of “the inherent ambiguity of WTF,” persuaded the 30-year-old group to change its name.

Of course, making the change has caught the attention even of those who’d never have noticed otherwise:

The change now indelibly links WTF to TWF, even for those who didn’t care in the first place. A third possibility, FTW, or “for the win,” has relevance among the same set as a sometimes sarcastic endorsement of an object or activity. It also could mean “feed the wombat,” which surely is offensive to someone, somewhere.

Or maybe “Feed the Troglodyte, Woman!”

Hat tip Boots & Sabers.