Was your first thought: “what the hell is Accenture?”

It was mine. Here’s the story:

For six years, Tiger Woods was the advertising face for Accenture, the big consulting firm. But now that Mr. Woods has confessed to infidelities amid an assault of media coverage, Accenture wants him to disappear.

On Sunday, hours after Accenture ended its sponsorship deal, the golfer’s face was replaced by an anonymous skier on the company’s home page. His name was scrubbed almost completely from the rest of the Web site. The company’s advertising campaign is about “high performance,” and Mr. Woods “just wasn’t a metaphor for high performance anymore,” a spokesman for Accenture, Fred Hawrysh, said.

Question: if the general public has never heard of you, does it really matter whose face you put on your website and your advertisements? If it weren’t for Tiger’s infidelity, I might never have known who they are.

Which leads me to wonder: are they paying him per mistress?

Hat tip Ann Althouse.