Our long (inter)national nightmare is over.
JOHANNESBURG (AFP) – Charges have been dropped against two Dutch women arrested at a World Cup match for wearing short orange dresses made by a brewery that FIFA says was “ambush marketing”, prosecutors said Tuesday.
“The charges have been dropped. FIFA indicated that they have no interest in proceeding with the matter,” said Mthunzi Mhaga, spokesman for the National Prosecuting Authority.
“They reached an agreement with Bavaria Beer company,” he said. “The NPA decided against prosecution.”
Apparently, Bavaria Beer agreed not to do any more “ambush marketing” until 2022. So watch out after that. Of course, that’s only at FIFA events. Hell, by 2022 Bavaria could be owned by Anheuser Busch, so these kinds of stunts will be entirely meaningless.
Meaning: no free publicity for Bavaria Beer.
The women are, reportedly, quite pleased:
That’s Barbara Castelein on the left, and Mirthe Nieuwpoort on the right. Wearing, it appears, white pantsuits. I wonder what product those represent?
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There is no Anheuser Busch. There is only InBev AB, which is a Belgian company. So Bavaria Beer might actually own AB through a shell company.
Given that the Belgians have just elected a parliament laden with separatists, there might not be a Belgium in 2022.
But the real question is, would you feel better drinking beer made in Flanders or beer made by Walloons?
What’s with the jeans? I don’t think the woman on the right in the top photo quite understands the proper implementation of the miniskirt.