Bumbling is as bumbling does, Dallas Cowboys edition.
Alternate title: well there’s an opportunity that’ll never come again. Of course, I’d never have expected it once, so maybe twice isn’t so far out of the question.
The story: while the Dallas Cowboys were busy firing bumbling head coach Wade Phillips, they forgot to do…well, something else:
According to the Dallas Morning News, the team forgot to renew the dallascowboys.com domain, and the site was left blank.
Blank!
More:
The Cowboys’ marketing arm, led by one Jerry Jones, Jr., quickly renewed the domain, but that process can take up to two days to go through, and for a website to propagate on a domain — even if it’s been there before.
The site is back up now, meaning: I missed my chance of owning dallascowboys.com! Can you imagine?
What would have been the best thing to put up there? Embarrassing pictures? Like, for example, pictures of the Cowboys “playing football?”
Or maybe photoshops of Jerry Jones in awkward situations with farm animals? Or an automatic transfer to the Washington Redskins website?
More importantly: how much would the Jones’ have paid to get the domain back?
The most alarming aspect of the failure to renew a domain (especially one of this magnitude — only the NFL’s official site is a more popular league-approved portal) is the astonishing lack of attention to detail it represents.
I’ve said it before, and I’ll say it again: the surprise isn’t that Dallas is 1-7. It’s that they’re not 0-8.
Domains can be renewed for multiple years at a time, and Network Solutions (or whomever you might establish a domain name with) generally sends multiple email notices as the renewal date draws near to the person listed as the primary website contact. It’s a set-it-and-forget-it process that takes about five minutes.
Nice little franchise you’ve got there, Dallas. Hey, at least the girls are pretty.
Ain’t no pretty like Dallas pretty!
See what I mean? Oh, fine:
You knew I was going to get there.
















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