The problem with online shopping is: it’s the most useful at the very last moment when you don’t have the time to go shopping anymore.

But by the time you’re out of time to find that one thing that you just know your great-aunt Matilda will absolutely love in a brick-n-mortar store, you’re also out of time to order it online. Because you won’t get it in time unless you want to pay three times the item’s value in shipping costs.

Online shopping would be the perfect vehicle for the lazy. The serial procrastinator. No more browsing the Wal-Mart shelves, hoping against hope to find the perfect thing! Just let Amazon do it for you!

Except, for the lazy, last-minute shopping is the main thing. The only thing. And online shopping sucks for that.

Therefore, online shopping really works the best for those who plan ahead. Who have their shopping planned out and begin to execute that plan weeks, if not months, in advance.

But these are exactly the kind of people who don’t need online shopping.

Ergo, online shopping is creating more time, and requiring less effort, for those who are already using the time and effort they have to the greatest effect. The rich are getting richer!

Occupy Amazon! Occupy Google!