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North Dakota: where 20-somethings go to…re-live their college days?

January 18, 2012

I agree with the critics. This is a weird advertisement:

“Dinner, drinks, decisions.” Dude, which one do you want? Flip you for the chick in the blue dress!

What we appear to have, here, is: two guys drinking beer, and making flirty eyes at a passing group of young women who, in turn, make flirty eyes back at them. I think the idea here is: come to North Dakota! You can meet girls (or guys)!

There’s a bar in Madison, on State Street, where students will watch passersby through the front window and hold up numbers – a la Olympic scoring – as people pass by on the sidewalk. Reminds me of that.

University-ville, Wisconsin: normal. North Dakota? Like I said: weird. Not necessarily salacious, though, although…well, yeah, it is suggestive, if you let yourself see it that way.

“Arrive a guest, leave a legend?” Is this a mock-up for the new “Hangover III” movie poster?

The advertisement was meant to showcase North Dakota’s nightlife: Two young men and three women flirt through the window of a downtown Fargo motel bar. Printed next to them is the message: “Drinks, dinner, decisions. Arrive a guest. Leave a legend.”

It was meant to be “a little flirty, a little fun,” said Pat Finken, president of Odney Advertising, the agency that created the ad.

Instead, some found it a tawdry come-on, prompting the state’s tourism division to yank it from its Facebook page late Thursday after it drew dozens of complaints and comments.

One commenter called the ad “sickening,” while another speculated about what the people in the photo needed to do to “leave a legend.”

It just seems out of place, is all. North Dakota, where you can pick up urban chicks! Sure, North Dakota has a few middling-sized cities. Fargo has over a hundred thousand residents. Yes, they have universities. And a few military bases. So it’s highly likely that places like this exist in North Dakota, and that such flirting does, in fact, happen there.

But is that what you picture when you think of North Dakota?

If this is an effort at rebranding, something tells me it went awry.

6 Comments
  1. January 18, 2012 6:10 am

    Hmmm…. seems contrary to what I experienced there. Very nice traditional types North Dakota has good people.

  2. January 18, 2012 6:45 am

    Look for stories on the oil boom in ND and you’ll find some changes from the quiet prarie life.

  3. bob sykes permalink
    January 18, 2012 6:59 am

    The girls are “corn-fed.”

  4. January 18, 2012 10:12 pm

    “There’s a bar in Madison, on State Street, where students will watch passersby through the front window and hold up numbers – a la Olympic scoring – as people pass by on the sidewalk…”
    That place is still there?

  5. January 19, 2012 7:31 am

    Lance isn’t sure if that place is still there. He won’t go by there anymore ’cause he always got such low scores… except from that 300 pound female East German judge, who really, really like him.

  6. Spook permalink
    January 19, 2012 1:36 pm

    The Bar with the numbers is “The Pub” and the window is right next to the sidewalk. Women rate the guys too…

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